Enjoli 8 Hour Perfume: W-O-M-A-N
In 1978 Charles of the Ritz better known today as Revlon created the balanced floral 8 hour perfume Enjoli as a tribute to the emerging superwoman. It was a time in which the woman was truly beginning to contribute to the work force. We were stepping into roles that were clearly designed for a man, but better suited for a woman. All while raising a family and running a household. We were literally bringing home the bacon and frying it up in a pain.
While the idea of doing it all and having it all sounds empowering, in reality working a full time job, cooking, cleaning, tending to the kids and the man all in a day is down right exhausting. Heck, I know for sure I wouldn't be looking as polished and sexy as the dream woman in this ad. The wayward curls on my head would be sprouting in every direction imaginable and I'm the kind that if I don't get rest then I am cranky! I'm not thinking about trying to be a W-O-M-A-N. I just want to get some sleep!! However, that is the beauty of advertising. We believe that we can do it all and have it all without breaking a sweat.
Women are always asked the question: Can we have it all? Can we have the successful career, the kids, the marriage? Can we?